We’re excited to announce that TrendSpottr has been selected as a launch partner for the new Radian6 Buddy Media Social Studio, the collaborative social content marketing, engagement, analytics and publishing solution from the Salesforce.com ExactTarget Marketing Cloud.
We’re thrilled to expand our partnership with Salesforce to bring our real-time content discovery and predictive content analytics solution to the Radian6 Buddy Media Social Studio. As an embedded and integrated application within Social Studio, TrendSpottr allows Salesforce customers to easily discover and publish topical and trending content that resonates with their target audience. By leveraging TrendSpottr’s real-time content recommendations and predictive content scoring, Social Studio publishers can streamline content discovery and curation and improve the performance and ROI of their social content marketing.
“One of the biggest challenges facing social publishers today is optimizing their content for engagement. To engage users, social content needs to be timely, topical and highly shareable,” said Mark Zohar, CEO of TrendSpottr. “Through our partnership with Radian6 Buddy Media Social Studio, TrendSpottr will position companies for success by streamlining content discovery and curation and providing predictive content analytics to maximize the engagement and performance of social content.”
Some key features of the TrendSpottr partner application for Social Studio include:
- Discover relevant trending content and hashtags for any topic, interest or influencer list — in real-time!
- Identify owned content with high predicted social engagement and resonance.
- View and sort content recommendations according to their “Trending Score” — a measure of the predicted engagement and performance of content.
- Post or schedule trending content (with images, links, headlines and content snippets) with a single-click.
- Collaborate across the organization by saving and sharing topics and content recommendations to shared workspaces.
We’re excited to partner with Salesforce to help marketers supercharge the performance and ROI of their social content marketing with access to timely, relevant and trending content.