We’ve been holding off on this post hoping the news of our crack-smoking, binge drinking mayor would fade away and we Torontonians could get on with life in our great city. Unfortunately, every day brings more surprises and revelations. If you’d like to follow this train wreck in real-time, we’ve included a Rob Ford trending widget for your entertainment and news pleasure. You can customize your own widget for your blog or website by heading over to the Trending Widgets page on our site.
The ongoing developments and drama surrounding Edward Snowden, Glenn Greenwald, The Guardian and the NSA’s data collection and surveillance procedures are keeping us glued to our screens. To keep track of this evolving story, we’ve embedded a TrendSpottr Widget that surfaces the top trending news and content about these important issues.
Today marks the official end of Google Reader, one of the most popular RSS readers of all time. While many users are flocking to other RSS reader options, including Feedly and the new Digg Reader, others are questioning the relevance and usefulness of dedicated RSS readers in the age of Twitter.
One feature of Twitter in particular, Twitter Lists, offers an incredibly useful way to curate and receive real-time news and information from relevant sources. This is especially true now that Twitter has expanded Lists, allowing users up to 1,000 Lists of 5,000 accounts per set. It’s no wonder that many are turning to Twitter Lists as their real-time, socially-powered news feed.
One of the key challenges with a real-time, socially-powered news feed though is keeping pace with the volume and velocity of information flow. Another challenge is turning a chronological Twitter feed into a manageable and user-friendly reading experience. This is where TrendSpottr comes in. TrendSpottr turns any Twitter List into a highly relevant and readable experience by surfacing the most important and trending content from that list.
Let’s take an example. Robert Scoble, the noted tech blogger and influencer, has curated a number of Twitter Lists. One of his most popular lists is the Tech News Brands list, which includes 497 Twitter accounts and is described as, “The most complete list of tech news sources (from the BBC tech pages to TechCrunch).”
This solution works with any Twitter List and offers a great way to transition from dedicated RSS readers like Google Reader to a real-time, socially-powered news feed that leverages the power of Twitter Lists and TrendSpottr. Give it a try and let us know what you think!
Social marketing campaigns involve a lot of time, effort and planning. Thousands of hours are often invested developing creative design, copy and messaging, audience segmentation, landing page optimization, and marketing strategies.
Once the campaign is ready a launch date is selected, the campaign is published and its performance tracked. What happens though when the unexpected happens? When the campaign is hijacked or undermined by events and social conversations that were either unknown or under-estimated at the time of campaign launch. This is where real-time predictive analytics are essential in helping to manage the potential risks associated with social campaigns.
Let’s take an example. Acme Corp and its agency have spent the past six weeks preparing a social marketing campaign to promote its new line of fashionable sneakers. Facebook pages and microsites have been created, Twitter and Facebook ads have been purchased and social and blog posts are ready to be published. Everything is good to go. The campaign launches and within the first few hours it’s clear that something is going horribly wrong. Social media users are rallying around a news report that many sneaker companies use child labor to manufacture their products. The report was published just before the Acme Corp campaign launched but hadn’t registered yet on anyone’s radar. No one at Acme Corp could predict that this news report would go viral, engage and activate users in large numbers and negatively impact its new sneaker campaign.
In the example above, Acme Corp could have used TrendSpottr’s real-time predictive analytics capabilities to surface emerging issues, events and trends relevant to their campaign. TrendSpottr would have identified that the child labor news article and the associated negative social chatter would trend within several hours of the launch of the campaign. With the benefit of this insight, Acme Corp could have decided to delay the launch of the campaign until the issue had blown over or proactively prepared a response to address the issue as part of the campaign launch.
There is too much at stake to leave the fate of social marketing campaigns to the whim of the social media gods. Increasingly, brands and agencies are turning to solutions like TrendSpottr Dashboard and TrendSpottr Alerts to manage campaign risk by peering into the future to provide invaluable predictive insights.
Mad Men returns this Sunday for its sixth season. Set in the late 1960’s, this season will feature short skirts, lots of facial hair (only on the men we hope) and more bad behavior from Don Draper. As a special preview, we’ve added a Mad Men trending widget to our blog. You can customize your own TrendSpottr Widget and embed it on your site or blog at: http://trendspottr.com/widgets.php. Ok, now off to drink an Old Fashioned.
This week, Twitter announced the launch of its Twitter Ads API to allow advertisers to manage Twitter ad campaigns programatically and at scale. Twitter also announced five initial partners who will use the Ads API to offer real-time Twitter advertising features to their customers. Among these partners are two of our very own partners: Salesforce and HootSuite.
While the release of the Ads API promises to usher in a new era of “real-time marketer content to the platform”, the key issue facing advertisers now is how to optimize ad performance for a real-time, rapid-fire, interest-based network like Twitter. Relying on traditional web marketing and ad buying strategies will certainly not do the trick nor will replicating ad campaigns used on other networks like Facebook or Pinterest.
The key to ad success on Twitter will be for advertisers to match their campaigns and messaging to the life cycle of user engagement on Twitter. With the half-life of content on Twitter at around three hours, being able to predict what messaging and content will engage users within these brief engagement windows will be critical for effective ad performance.
This is where TrendSpottr comes in. TrendSpottr’s real-time predictive analytics automatically identify and recommend the most optimal keywords, hashtags and content for any ad buying campaign. These recommendations are based on the projected trends, viral growth and social engagement on Twitter over the next engagement window. By using our predictive ad recommendations, advertisers will continually "skate to where the puck is going to be" and organically supercharge the performance of their Twitter ad campaigns.
TrendSpottr’s predictive ad recommendation technology will soon be integrated into social ad buying platforms. In the meantime, advertisers can get started today by subscribing to TrendSpottr Dashboard and TrendSpottr Alerts to surface predictive trending data that is relevant to their ad campaigns.
It’s that time of the year when technology pundits, mavens and analysts gaze into their crystal balls and make their predictions and prognostications for the next 12 months.
One of the hottest technology sectors over the past year and one that most industry observers agree will continue to grow in importance and reach in 2013 is Big Data. Big Data is more than just a buzzword. It’s real, significant and is driving disruptive changes in major markets like healthcare, finance, retail, media and advertising. Gartner forecasts that in 2013, Big Data will drive $34 billion of enterprise spending.
While the overall market for Big Data will grow by over 20% this year, many industry experts anticipate significant changes in the type of Big Data solutions that will gain market share in 2013. For example, Forrester Research predicts that “real-time architectures will swing to prominence in 2013.” Specifically, Forrester states that:
Firms will seek out streaming, event processing, and in-memory data technologies to provide real-time analytics and run predictive models…In 2013, enterprise architects will step out of their ivory towers to once again focus on technology — real-time technology that is highly available, scalable, and performant.
Forrester also predicts that in 2013 the demand for actionable insights and advanced analytics will require Big Data solutions to extend beyond simple rules-based models and incorporate sophisticated statistical algorithms.
Advanced analytics uses advanced statistical, data mining, and machine learning algorithms to dig deeper to find patterns that you can’t see using traditional BI tools, simple queries, or rules. Big data is the fuel. Algorithms are the engine to explore virgin data, seek out new meaning and models, and deliver more personalized, contextualized customer experiences.
Investors are also predicting that 2013 will witness major changes in the way Big Data solutions are delivered and architected. For example, Hollie Moore Haynes, managing director with tech-focused private equity firm Silver Lake, predicts that 2013 will usher in Big Data’s second act.
The second act of Big Data is about action. This time intelligence will go beyond reporting. It will live at the heart of the organization, not at the edges. It will involve moving from historical insight to predictive information, enabling managers to make smarter decisions.
So there you have it. Big Data in 2013 will continue to be a big deal. More importantly, the solutions that will likely win the day (or the year, as it were) will look a lot like TrendSpottr: real-time, predictive and algorithmic.
Here’s to the pundits and to a fabulously successful 2013!
We’re excited to announce that we’ve partnered with Salesforce.com to bring TrendSpottr’s real-time and predictive analytics service to thousands of Salesforce customers directly through the Salesforce Marketing Cloud.
Starting today, TrendSpottr will help Salesforce customers get “ahead of the curve” by identifying the most important emerging trends from their topic profiles. By using TrendSpottr, companies will be better positioned to anticipate crises and opportunities, optimize content marketing, identify real-time influencers with high viral influence, enhance social SEO strategies and increase their social and business intelligence capabilities.
TrendSpottr is available directly from the Radian 6 and Salesforce Marketing Cloud Dashboard and can be purchased via Salesforce’s new credits-based currency system.
The TrendSpottr service automatically identifies the top trending links, hashtags and users from customers’ topic profiles. In addition, TrendSpottr expands shortened links such as “t.co” to reveal the source domain and URL for top trending links making it easier than ever for companies to gain useful insights from their social data. TrendSpottr can be used to view top trends by time period to allow for comparative analysis and insight.
“The real-time nature of social media requires companies to understand and anticipate important trends that have the potential to impact their businesses and markets. Through the Insights ecosystem, TrendSpottr and Salesforce Marketing Cloud will position companies for success by providing them with timely and predictive information about emerging trends and influencers” - Mark Zohar, TrendSpottr CEO
We’re excited to announce the launch of our new premium product TrendSpottr Dashboard, a robust real-time service that identifies top trending data for any keyword, topic or hashtag.
The Dashboard is specifically designed for enterprises, brands, news organizations, PR agencies and social media power users. Anyone who needs to continuously monitor and discover emerging trends related to their company, product, industry or topics of interest will love this new service.
Many companies are already using TrendSpottr Dashboard to enhance their crisis and issue management systems, optimize their content marketing strategies and increase their social and business intelligence. You too can use TrendSpottr Dashboard to get ahead of the curve with real-time and predictive trend analysis.
TrendSpottr Dashboard uses a familiar tab and column interface to allow users to easily create, organize and monitor multiple simultaneous trend searches. All tabs and trending searches are saved to enable continuous real-time trendspotting. Trending insights can easily be shared and posted to social networks and within the organization.
TrendSpottr Dashboard is available as a monthly subscription at $99/per user and includes a 7 day free trial.
The London Olympics are just three days away! Throughout the two weeks of the Olympics, Twitter will be in full overdrive with news of amazing world records, unlikely sports heroes and the pageantry and celebrations surrounding the Olympic games.
To celebrate the upcoming games and make sure you don’t miss any of the top Olympic news and trending events, we’ve embedded a TrendSpottr Widget that displays the top real-time trending content about the Olympics.
You can customize your own widget and embed it on your blog or website by heading over to TrendSpottr and clicking on our Widgets page. Enjoy and Go Canada!!!