A number of updates to our main site and our HootSuite app launched today. Our brand new home page provides more information about the use cases, value proposition and users of our service. We’ve put together an overview video that walks through all of the new goodness that’s now available on our HootSuite app.
Among all of today’s updates, there’s one feature in particular that we’d like to highlight. It’s called Trending Sources and it’s simply awesome. Trending Sources provides a real-time view of the top Twitter sources that are most active and mentioned for any keyword, topic or issue. Enter a search term or select a topic and Trending Sources provides an instant, real-time view of the top user accounts that are driving the most engagement and activity around that query.
This morning searching for “Nike” using the brand new Trending Sources feature revealed that the top user driving the conversation around Nike at that moment was @kicksonfire, the #1 source for sneaker news.
TrendSpottr is a great insight and engagement tool for brands, publishers and social media users, now made even more powerful with the addition of Trending Sources. It provides a real-time view of those users that are driving the most engagement around a product, news story or issue.