TrendSpottr Blog

Mad Men returns this Sunday for its sixth season. Set in the...

Fri, 05 Apr 2013 12:13:00 -0400

Mad Men returns this Sunday for its sixth season. Set in the late 1960’s, this season will feature short skirts, lots of facial hair (only on the men we hope) and more bad behavior from Don Draper. As a special preview, we’ve added a Mad Men trending widget to our blog. You can customize your own TrendSpottr Widget and embed it on your site or blog at: http://trendspottr.com/widgets.php. Ok, now off to drink an Old Fashioned.

Twitter Ads: Optimizing For Performance

Fri, 22 Feb 2013 11:23:00 -0500

This week, Twitter announced the launch of its Twitter Ads API to allow advertisers to manage Twitter ad campaigns programatically and at scale. Twitter also announced five initial partners who will use the Ads API to offer real-time Twitter advertising features to their customers. Among these partners are two of our very own partners: Salesforce and HootSuite.

While the release of the Ads API promises to usher in a new era of “real-time marketer content to the platform”, the key issue facing advertisers now is how to optimize ad performance for a real-time, rapid-fire, interest-based network like Twitter. Relying on traditional web marketing and ad buying strategies will certainly not do the trick nor will replicating ad campaigns used on other networks like Facebook or Pinterest.

The key to ad success on Twitter will be for advertisers to match their campaigns and messaging to the life cycle of user engagement on Twitter. With the half-life of content on Twitter at around three hours, being able to predict what messaging and content will engage users within these brief engagement windows will be critical for effective ad performance.

This is where TrendSpottr comes in. TrendSpottr’s real-time predictive analytics automatically identify and recommend the most optimal keywords, hashtags and content for any ad buying campaign. These recommendations are based on the projected trends, viral growth and social engagement on Twitter over the next engagement window. By using our predictive ad recommendations, advertisers will continually “skate to where the puck is going to be” and organically supercharge the performance of their Twitter ad campaigns.

TrendSpottr’s predictive ad recommendation technology will soon be integrated into social ad buying platforms. In the meantime, advertisers can get started today by subscribing to TrendSpottr Dashboard and TrendSpottr Alerts to surface predictive trending data that is relevant to their ad campaigns.

Big Data in 2013: Real-Time, Predictive and Algorithmic

Thu, 03 Jan 2013 17:05:00 -0500

It’s that time of the year when technology pundits, mavens and analysts gaze into their crystal balls and make their predictions and prognostications for the next 12 months.

One of the hottest technology sectors over the past year and one that most industry observers agree will continue to grow in importance and reach in 2013 is Big Data. Big Data is more than just a buzzword. It’s real, significant and is driving disruptive changes in major markets like healthcare, finance, retail, media and advertising. Gartner forecasts that in 2013, Big Data will drive $34 billion of enterprise spending.

While the overall market for Big Data will grow by over 20% this year, many industry experts anticipate significant changes in the type of Big Data solutions that will gain market share in 2013. For example, Forrester Research predicts that “real-time architectures will swing to prominence in 2013.” Specifically, Forrester states that:

Firms will seek out streaming, event processing, and in-memory data technologies to provide real-time analytics and run predictive models…In 2013, enterprise architects will step out of their ivory towers to once again focus on technology — real-time technology that is highly available, scalable, and performant.

Forrester also predicts that in 2013 the demand for actionable insights and advanced analytics will require Big Data solutions to extend beyond simple rules-based models and incorporate sophisticated statistical algorithms.

Advanced analytics uses advanced statistical, data mining, and machine learning algorithms to dig deeper to find patterns that you can’t see using traditional BI tools, simple queries, or rules. Big data is the fuel. Algorithms are the engine to explore virgin data, seek out new meaning and models, and deliver more personalized, contextualized customer experiences.

Investors are also predicting that 2013 will witness major changes in the way Big Data solutions are delivered and architected. For example, Hollie Moore Haynes, managing director with tech-focused private equity firm Silver Lake, predicts that 2013 will usher in Big Data’s second act.

The second act of Big Data is about action. This time intelligence will go beyond reporting. It will live at the heart of the organization, not at the edges. It will involve moving from historical insight to predictive information, enabling managers to make smarter decisions.

So there you have it. Big Data in 2013 will continue to be a big deal. More importantly, the solutions that will likely win the day (or the year, as it were) will look a lot like TrendSpottr: real-time, predictive and algorithmic.

Here’s to the pundits and to a fabulously successful 2013!

Announcing Our Partnership With Salesforce.com

Fri, 19 Oct 2012 09:44:00 -0400

We’re excited to announce that we’ve partnered with Salesforce.com to bring TrendSpottr’s real-time and predictive analytics service to thousands of Salesforce customers directly through the Salesforce Marketing Cloud.

Starting today, TrendSpottr will help Salesforce customers get “ahead of the curve” by identifying the most important emerging trends from their topic profiles. By using TrendSpottr, companies will be better positioned to anticipate crises and opportunities, optimize content marketing, identify real-time influencers with high viral influence, enhance social SEO strategies and increase their social and business intelligence capabilities.

TrendSpottr is available directly from the Radian 6 and Salesforce Marketing Cloud Dashboard and can be purchased via Salesforce’s new credits-based currency system.

The TrendSpottr service automatically identifies the top trending links, hashtags and users from customers’ topic profiles. In addition, TrendSpottr expands shortened links such as “t.co” to reveal the source domain and URL for top trending links making it easier than ever for companies to gain useful insights from their social data. TrendSpottr can be used to view top trends by time period to allow for comparative analysis and insight.

“The real-time nature of social media requires companies to understand and anticipate important trends that have the potential to impact their businesses and markets. Through the Insights ecosystem, TrendSpottr and Salesforce Marketing Cloud will position companies for success by providing them with timely and predictive information about emerging trends and influencers” - Mark Zohar, TrendSpottr CEO

You can read more about our partnership on TechCrunch, “TrendSpottr Partners With Salesforce, Looks To Identify Trends In Any Corporate Data Stream”.

Introducing TrendSpottr Dashboard

Mon, 13 Aug 2012 11:53:02 -0400

We’re excited to announce the launch of our new premium product TrendSpottr Dashboard, a robust real-time service that identifies top trending data for any keyword, topic or hashtag.

The Dashboard is specifically designed for enterprises, brands, news organizations, PR agencies and social media power users. Anyone who needs to continuously monitor and discover emerging trends related to their company, product, industry or topics of interest will love this new service.

Many companies are already using TrendSpottr Dashboard to enhance their crisis and issue management systems, optimize their content marketing strategies and increase their social and business intelligence. You too can use TrendSpottr Dashboard to get ahead of the curve with real-time and predictive trend analysis.

TrendSpottr Dashboard uses a familiar tab and column interface to allow users to easily create, organize and monitor multiple simultaneous trend searches. All tabs and trending searches are saved to enable continuous real-time trendspotting. Trending insights can easily be shared and posted to social networks and within the organization.

TrendSpottr Dashboard is available as a monthly subscription at $99/per user and includes a 7 day free trial.

The London Olympics are just three days away! Throughout the two...

Tue, 24 Jul 2012 09:51:00 -0400

The London Olympics are just three days away! Throughout the two weeks of the Olympics, Twitter will be in full overdrive with news of amazing world records, unlikely sports heroes and the pageantry and celebrations surrounding the Olympic games.

To celebrate the upcoming games and make sure you don’t miss any of the top Olympic news and trending events, we’ve embedded a TrendSpottr Widget that displays the top real-time trending content about the Olympics.

You can customize your own widget and embed it on your blog or website by heading over to TrendSpottr and clicking on our Widgets page. Enjoy and Go Canada!!!

Introducing TrendSpottr Widgets

Wed, 27 Jun 2012 09:44:00 -0400

With TrendSpottr Widgets anyone can now customize and embed TrendSpottr trending content on their website, blog or social network page. TrendSpottr Widgets are ideal for publishers, bloggers and content sites that want to engage their audience with the most timely and trending content for any topic or keyword.

A sports website like Goal.com can now create a TrendSpottr Widget that will display the top trending real-time news and stories about the beautiful game. Or, a lifestyle blog like Jezebel can customize a TrendSpottr Widget that will display real-time trends about fashion and celebrities. TrendSpottr Widgets are also perfect for social media users that want to customize their Blogger or Tumblr themes with relevant trending content from across the social web.

TrendSpottr Widgets display “more signal and less noise” than a Twitter search widget by highlighting emerging stories, news and events with high viral potential rather than a chronological stream of tweets. TrendSpottr Widgets provide a much easier way for your website visitors and blog readers to view and consume the most timely, important and engaging content right on your site.

Customize your own free TrendSpottr Widget and add it to your website or blog.

Big Data: It's Alive!

Fri, 18 May 2012 11:26:00 -0400

Earlier this week, Fred Gallagher of Actian Corporation, wrote a guest post on GigaOm titled, “Big Data: The quick and the dead”. In the post, Fred challenges the conventional thinking about Big Data; specifically, “the implied premise that bigger is better and that adding more data will naturally produce insights.” Fred goes on to note that about 95 percent of data in a data warehouse is dormant and that adding terabytes or petabytes of unstructured data to this data warehouse is likely to make dormant data, dead data. What businesses need and what ultimately drives business value, Fred correctly notes is “live “quick” data not dormant or dead data.”

At TrendSpottr, we believe that one of the most disruptive Big Data opportunities is the real-time analysis of “live” data elements. More specifically, our focus is on identifying trends and predictive insights from real-time, incremental streams of Big Data; i.e, a predictive early warning system based on real-time pattern recognition and analysis of the velocity and acceleration of living data. The reality, as Fred notes, is that most of the data that is being analyzed today by Big Data implementations is dormant or dead. By focusing on only those data elements that provide the potential for insight and action, we can leverage the potential of Big Data by making sure it’s alive!

Finally, a quick plug for TrendSpottr cofounder and CTO, Alain Chesnais. In addition to being the technical architect of the TrendSpottr service and the source of one of our favourite recent quotes, “What we’re doing is actually playing the role of an automated data scientist for you. Now you can consume big data without needing a Ph.D in statistics”, Alain also serves as President of the Association for Computing Machinery (ACM), the world’s largest scientific and computing organization.

This week, the ACM is in Warsaw, Poland hosting the prestigious and highly competitive International Collegiate Programming Contest. The results are now in and the winner of this year’s ICPC is St. Petersburg State University. The University of Warsaw came in second place and our very own University of Waterloo came in ninth place. Congratulations to all the teams and to the ACM and Alain for hosting this amazing event.

5 Star Reviews!!!

Mon, 09 Apr 2012 12:08:32 -0400

We’ve received some great feedback and reviews about TrendSpottr since the recent update to our home page and the release of the latest version of our API.

Last week we were profiled by French website Outilsveille which reviews consumer web applications and online curation tools. Their detailed review highlighted TrendSpottr’s utility and value in surfacing emerging trends from Twitter and Facebook for any topic or search term. The review went on to describe how TrendSpottr can be used to quickly identify relevant content, hashtags and influencers for trending news and events. The article concluded by stating: “If you want to track a live event or if you are interested in the latest buzzs on personalities, brands or things TrendSpottr is for you.”

This morning we were pleased to find out that we received a 5 star review from AppAppeal, a site that provides comprehensive reviews and rankings of web applications.

AppAppeal’s review focuses on the usability, design and core functionality of the TrendSpottr service. It notes that “[TrendSpottr] has many uses and provides more detail than the typical search engine.” In addition to providing TrendSpottr with a 5 star review, AppAppeal recommends that: “TrendSpottr is a great resource for anyone who needs to track a topic. The application can also offer an interesting way to explore topics of interest for casual users. The service shows a variety of results, sorted by type. Users can also see trend strength to view the most popular content. A search is available as well as a list of popular search trends to help the user get started.”

While it’s great to receive positive feedback and reviews, we’re not taking anything for granted or resting on any laurels. Within the next few weeks we’ll be releasing some exciting new features and products that will extend the value and reach of TrendSpottr for both enterprises and consumers. Stay tuned!

New Feature: Trending Sources

Fri, 09 Mar 2012 08:49:13 -0500

A number of updates to our main site and our HootSuite app launched today. Our brand new home page provides more information about the use cases, value proposition and users of our service. We’ve put together an overview video that walks through all of the new goodness that’s now available on our HootSuite app.

Among all of today’s updates, there’s one feature in particular that we’d like to highlight. It’s called Trending Sources and it’s simply awesome. Trending Sources provides a real-time view of the top Twitter sources that are most active and mentioned for any keyword, topic or issue. Enter a search term or select a topic and Trending Sources provides an instant, real-time view of the top user accounts that are driving the most engagement and activity around that query.

This morning searching for “Nike” using the brand new Trending Sources feature revealed that the top user driving the conversation around Nike at that moment was @kicksonfire, the #1 source for sneaker news.

TrendSpottr is a great insight and engagement tool for brands, publishers and social media users, now made even more powerful with the addition of Trending Sources. It provides a real-time view of those users that are driving the most engagement around a product, news story or issue.

Give it a try by heading over to HootSuite and adding the TrendSpottr app or use it on our main site.

A video overview of the new TrendSpottr app for HootSuite. Learn...

Thu, 23 Feb 2012 08:35:33 -0500

A video overview of the new TrendSpottr app for HootSuite. Learn helpful tips and tricks for viral content discovery.

The Power of "OR"

Thu, 16 Feb 2012 10:48:27 -0500

There are many ways in which to search for real-time trends on TrendSpottr. In addition to standard keywords and phrases, TrendSpottr also supports search queries based on common Twitter conventions (e.g., $stock, @name, #hashtag) as well as Twitter lists URLs. Using these various search methods will dramatically improve the quality and breadth of your trending results.

Another way to improve and extend your TrendSpottr experience is to use boolean operators. One of the most powerful boolean operators in TrendSpottr is “OR”. Adding OR (all caps, no quotations) in between two or more search terms will bring back consolidated, ranked, real-time trending results for all the included search terms.

For example, say you’re a political strategist interested in comparing the top trends for Mitt Romney and Rick Santorum. Entering the following search query in TrendSpottr: Mitt Romney OR Rick Santorum provides consolidated trending results for both terms and ranks the results to provide a real-time analysis of their relative trending strength.

The “OR” operator is also a powerful competitive intelligence tool. Brands can use it to compare and benchmark their virality and real-time share of voice against their competitors (e.g., Pepsi OR Coca Cola). Similarly, stock traders can use “OR” to compare the trending velocity of related stocks (e.g., $aapl OR $goog).

Finally, publishers and media companies can use “OR” to understand in real-time how their content is faring against their competitors. By using TrendSpottr in this way, publishers like the New York Times can compare the virality and trending intensity of their published stories versus a competitor like The Washington Post.

Give “OR” a try on our HootSuite app as well as on our main site.

Now Trending: Tabs

Thu, 09 Feb 2012 11:53:00 -0500

Last week we launched our new TrendSpottr app for HootSuite. This new app is available to all HootSuite users and can be installed from HootSuite’s App Directory.

One of the great features of HootSuite is the ability to create tabs to track specific streams. This feature can also be used with the TrendSpottr app to organize and monitor trends for broad topics or categories of interest, such as “News Sources”, “Brands”, “Stocks” and “Cities”. Within each tab, multiple search terms can be added and continuously tracked.

For example, in the screenshot below, the “News Sources” tab is tracking four searches: Techcrunch, Guardian, Nyti.ms and @latimes. Clicking on this tab will always display the top trending content from these four publishers. It’s the best way to discover the top trending content from all of your favorite news sources in one consolidated view.

Instructions:

To add a tab: click the “Add Tab” button at the top of the HootSuite dashboard.

To add a new search column: Click “Add Stream”, Select “Apps”, then click on the “+” sign next to the TrendSpottr app. Repeat to add multiple search columns.

Give it a try by heading over to HootSuite and adding the TrendSpottr app.

Introducing TrendSpottr for HootSuite

Wed, 01 Feb 2012 07:59:00 -0500

We’re excited to announce the launch of our new TrendSpottr app for HootSuite. Available in the HootSuite App Directory, the TrendSpottr app is now a click away for HootSuite’s 3 million+ social media users.

Featuring full integration with HootSuite’s social dashboard and a completely new look and user interface, the TrendSpottr app makes it easier than ever to discover and publish trending stories, viral videos and more to all of your social networks.

Whether you are a brand manager or PR agency interested in monitoring real-time trends, a journalist or blogger in search of emerging stories, or a social media user that wants to be the first to spot viral trends, TrendSpottr will help you discover the most trending content from across the social web.

TrendSpottr can even transport you to the future by predicting the topics, issues and news stories that will matter in the next few hours and days.

Install the new TrendSpottr app now at HootSuite and stay ahead of the trend.

Real-Time Trends and The Paradox of Big Data

Tue, 08 Nov 2011 16:37:00 -0500

We live in a Big Data world where information is growing at an exponential rate. Each day almost 5 billion pieces of content are shared on Facebook and Twitter. IBM reports that: “There are expected to be 1 trillion new devices connected to the Internet in the near future, which will help drive 44X digital data growth by the year 2020, 80 percent of which will be unstructured content and will require great effort to analyze.”

The exponential growth in Big Data poses significant scalability and performance challenges for traditional data analytics, social media monitoring and business intelligence solutions. These solutions which have been architected to index, store and process the full firehose of Big Data will need to expend significant capital resources (e.g., storage, servers, infrastructure) to simply maintain their core service offering. Meanwhile, the response time required to analyze and process Big Data will continue to increase creating performance and usability related problems.

At the same time as the explosion in data is occurring, there is another trend that has huge implications for Big Data. It should come as no surprise that in our fast-paced, multi-tasking, micro-blogging obsessed world, the shelf life of information is shrinking rapidly. In fact, recent studies by Bitly confirm our own research that the half-life of social content (i.e., half the clicks or engagement social links will ever experience) is about 3 hours.

What this means is that the value of information is shifting to real-time. The more timely the information, the more relevant it is. Conversely, the value and relevance of data erodes quickly, in a matter of hours. As an example, a shared link from 30 days ago is far less valuable in terms of its potential impact on user engagement and decision-making than a similar link that has just been shared.

Herein lies the Paradox of Big Data. Just at the moment when data is exploding, the value and relevance of information is diminishing with every passing second.

As a result, a moment of change has arrived for Big Data. Today’s analytics solutions need to scale with the growth of the Internet, identify relevance in real-time, discern trends from incomplete or partial data and be able to predict the impact of information as it happens.

This is precisely the approach and solution we developed for TrendSpottr. A real-time, scalable data analytics service that that analyzes events as they occur to identify and predict trends from real-time data streams.

As noted during GigaOm’s recent Structure Big Data Conference: “With data science, the moment of change has arrived, and companies that will succeed will be the ones that develop tools to enable that real-time data.”

TrendSpottr Q&A

Fri, 04 Nov 2011 14:00:00 -0400

We recently received a request from a website that profiles startups and entrepreneurs to run a story on TrendSpottr. While we’ll link to the story once it’s published, here’s the Q&A that we exchanged with the writer. We hope you find this information “timely” and “relevant”.

1. How did the idea of TrendSpottr first come to you?

My cofounder (@Alain_Chesnais) and I (@markzohar) came up with the idea for TrendSpottr in July 2010. We had worked together at a previous startup and we were both fascinated by the challenges and opportunities presented by the exponential growth in data. We were particularly intrigued by the growth in crowdsourced and crowdshared information, such as Facebook, Twitter and now Google +. We recognized that existing data analytics solutions would not be able to scale efficiently or effectively to handle this exponential data growth (eg., capital costs for servers and storage, processing timeframes, etc.). We also recognized a fundamental value shift occurring with respect to the relevance of data — from being focused mostly on retrospective and descriptive analysis (e.g., traditional social monitoring and analytics) to becoming increasingly focused on real-time and predictive analysis. In fact, our first prototypes confirmed that the half-life of social data was measured in hours not days.

We saw an opportunity to approach the problem of data analytics from a new perspective; focusing on real-time and predictive data analysis that would identify the most timely, relevant and trending information from a firehose of content. This approach led us to develop the core TrendSpottr algorithms which identify real-time trending information at its earliest acceleration point to provide our users with relevant early insights. Our users have access to information that is available hours or even days before it has reached general awareness.

In essence, TrendSpottr acts as an early warning system to alert users to the most important and trending information about the topics and issues they follow. The predictive part of our service is that each piece of content we identify as “trending” has implicit predictive value and will continue to have viral impact for the next several hours or days. As a result, we can accurately claim that information “spotted” by TrendSpottr will continue to have resonance and impact for the next 8-48 hours.

2. Could you explain what real-time trends mean in everyday language?

Real-time trends represent the most timely and relevant information about any topic. TrendSpottr answers the question: “What’s important and relevant now?”. The reason real-time trends are deemed timely and relevant is that they demonstrate the highest velocity, acceleration and amplification of any similar content.

3. When you refer to real-time trends for any topic, does it mean only global topics or does it also include topics that are more local in nature?

TrendSpottr identifies real-time trends for any topic whether it be global or local. In fact, using our “Advanced Search” feature, users can filter real-time trending results by specific location or city. For example, a user can search for real-time trends about “Entrepreneur” worldwide or choose to filter the results for “Entrepreneur” to view trending results only from New York or London.

4. In what ways can communities, organizations or individuals benefit from TrendSpottr?

Our service significantly improves the signal-to-noise problem with social media. A TrendSpottr search provides the most timely and relevant information, organized and curated in a way that’s easy to understand, consume and share. Secondly, TrendSpottr serves as an early warning system for governments, brands and organizations and alerts them to trending issues that will continue to accelerate in importance and impact. The ability to identify crises, breaking news and viral behaviour hours or days before its impact reaches general awareness is the core value proposition of TrendSpottr. Finally, many media companies and social media leaders are using TrendSpottr to increase their online engagement and influence by spotting and publishing timely information that has both high resonance and virality. As a result, our users are increasing their online presence (more followers, retweets, shares, etc.), increasing their Klout scores, and are literally “ahead of the curve” when it comes to information relevance and timeliness.

5. What kind of future plans do you have for TrendSpottr?

We launched TrendSpottr as a free-to-use general purpose site in July 2011. We have been delighted by the response to our service and we have a very dedicated and loyal user base. In fact, almost 50% of our users return to TrendSpottr on a regular basis. In the next 60 days, we will be launching a premium version that will include several new and advanced features, including streaming analytics, personalized alerts and notifications and historical trend analysis. These premium services will be offered on a paid subscription basis and will be targeted at PR agencies and brands, the financial community, bloggers and social media influencers, newsrooms and journalists, and government agencies. In addition, we will soon be launching with several partners that will integrate and promote TrendSpottr across their websites and applications. These partners include major media sites and digital publishers, large data and content providers and content marketing companies.

What are you waiting for? Head over to TrendSpottr.com and try it for yourself!

TrendSpottr and DataSift Partnership

Fri, 23 Sep 2011 11:15:00 -0400

We are very excited to announce today our partnership with DataSift, a powerful real-time social media data filtering platform. This partnership integrates TrendSpottr’s and DataSift’s services to provide customers with early and predictive insights from their personalized, filtered data streams.

In addition to offering licensed access to the full Twitter data stream, DataSift’s platform can filter the firehose by keyword or phrase, geo-location, demographics, sentiment, social influence and more. By integrating with DataSift, we can now offer our customers a premium real-time trending service that generates trending results from filtered data streams; e.g., real-time trends for “Coca-Cola” from conversations that originate in North America, from female users, that have a positive sentiment, and a Klout influence score of 40 and above.

At the same time, TrendSpottr will be offering our real-time trending service on the DataSift platform directly to DataSift users. As a result, DataSift users will be able to receive relevant real-time trends from their filtered streams; e.g, the top real-time trending links, videos, images, hashtags and phrases from their stream. This real-time intelligence will not only improve the signal-to-noise ratio from DataSift streams but will also provide users with early and predictive insights about major trending events, social behaviors, customer preferences and impending crises.

We believe that the combination of DataSift’s real-time data filtering technology and TrendSpottr’s real-time trending analytics will fundamentally improve the way enterprises, media companies and social media users access social data to gain real-time insights and market intelligence. For more details about our new partnership with DataSift, please check out the official press release.

Trending vs. Popular: The Value of Early Insights

Mon, 25 Jul 2011 13:03:54 -0400

TrendSpottr identifies real-time trends from large, unstructured data streams such as Twitter and Facebook.

While our service, like many others, can identify information that is popular (eg., most shared links, etc.), this volumetric approach has limited value beyond content aggregation and curation. Popular information has, by definition, already reached a level of general awareness and most people are already able to act upon this information.

More importantly, TrendSpottr is able to identify trending information before it has become popular. Our algorithms are tuned to identify real-time trends at their acceleration point in order to provide early and predictive insights.

The value of a real-time trending service such as TrendSpottr is that it is literally always “ahead of the curve”. TrendSpottr consistently identifies trends and trending information hours or even days before it becomes “popular” and reaches a level of general awareness. And, because TrendSpottr is a real-time service not a retrospective service like most indexing and filtering analytics applications, trends are continuously analyzed and up to date.

TrendSpottr’s early insights are invaluable to users such as daytraders, journalists, advertisers, brand managers, trend hunters and analytics companies that constantly need to stay ahead of the curve. TrendSpottr provides them with the information they need to proactively prepare for and predict market and social behaviors, consumer preferences, impending crises and major trending events.

If you are ready for information about how you can access, customize and integrate TrendSpottr’s real-time trending service into your website or application, please contact us at api@trendspottr.com.

Now Trending: Twitter Lists

Thu, 07 Jul 2011 17:16:00 -0400

UPDATE: We recently launched TrendSpottr on HootSuite. Give it a try by heading to HootSuite’s App Directory and installing the TrendSpottr app. We also put together this quick overview video with tips and tricks for viral content discovery. Hope you enjoy!

We’ve added a cool new feature to the TrendSpottr site today that we think you’ll really like. You can now use Twitter list URLs in our search bar to automatically generate trending results from a curated list of Twitter users.

For example, if you’re interested in Tech, you can copy and paste Robert Scoble’s “most influential in tech” Twitter list (https://twitter.com/#!/Scobleizer/most-influential-in-tech) into the TrendSpottr search bar and see what’s trending among the top technorati. You can view all of Scoble’s Twitter lists here.

If you’re more in the mood for Music, you can use the Twitter list of the top music bloggers as curated by the music aggregator Elbo.ws (https://twitter.com/#!/elbows/music-blogs).

Using Twitter list URLs in TrendSpottr is a great way to increase the relevance of trending results by focusing on a high quality and curated list of users. There are several sites that offer a directory of Twitter lists that you can peruse, including: Listorious and Listatlas.

An overview presentation of the TrendSpottr service, technology...

Fri, 17 Jun 2011 15:41:00 -0400

An overview presentation of the TrendSpottr service, technology and capabilities.